Towards being a product manager

product-project-management workspace_piusmwilson

To be a Product Manager requires one to and well informed on the latest trends and developments in tech space as well as Product Management/Development as they unfold and the role that necessitates continuous training as well as disciplined learning on the job.

If you are striving to be a great Product Manager,

consider;-
  • Developing your core competencies as a PM.
  • Working on your emotional intelligence (EQ).
  • Striving to be a great Company Fit.

before you take on a Product Manager role.

Alternatively, you work on them early on as on-job experience. But keep in mind that this will be an ongoing activity throughout your career, and leveraging EQ will ensure a more positive experience.

But where you work, how they work, and who you work with and for will ultimately determine your long-term success. The best Product Managers(PMs) have mastered the role core competencies, have a high EQ, and work for the right company.

What is a Product?!

A product is made or developed be sold and used, which can be software, an app, a subsection of an app or anything else a company can consider a product to be delivered to a customer. Because some products are big and complex, you will often find a product having one or more Product Managers all working under the same company to see to the success of the product.

product-wordpool
Product wordpool source: Me The Observer
Characteristics of a Product
  • A product can be commercialised and marketed.
  • It can be improved.
  • Meets a demand or need.
  • Serves a purpose.
  • Drives revenue or customer engagement.
Who is a product manager and what is their role?” one may ask.

The role of product manager (PM) is often seen as being that person with the responsibility to see to the success of a product. It’s important to note that Product Managers don’t always have direct authority over most of the things needed to make their products successful — from user and data research through design and development to marketing, sales, and support.

Most of their decisions require a final say or approval from another decision-making entity.

Product Management
Product Management in a nutshell. sources: Infinity
The roles of Product Managers vary widely depending on a number of factors, the organisation or product. Some of them are; –
  • Being able to understand key the business needs through customer insights to be able to prioritize what is important and what is not in the development or management of a product.
  • Taking ownership of the product roadmap.
  • Coordinating operations and other product management or development activities to ensuring continuous delivery.
  • Leads the product team or teams.
  • Oversees the development and launching of new product features as well as enhancements.
  • Evaluates market trends, leads, analytics and competitions.
  • Carries out or delegates research endeavours during product development and management.
  • Facilitates effective communication and collaboration during product development and management.
  • All in all, a Product Manager is ultimately responsible for the product success.
What should you consider if you’re thinking of pursuing a Product Management role?

Aspiring Product Managers should consider these three professional growth areas; – core competencies, emotional intelligence (EQ), and company fit when looking to take on the role.

Beyond shipping new product features on a regular basis and harmonising the design and engineering teams, good Product Managers also create products with strong user adoption that have exponential revenue growth capable of disrupting an industry.

Core Competencies of a Product Manager

In order to be a successful, a Product Manager needs certain core competencies of which can be acquired with professional training or developed with on-job experience and good mentoring.

Some of these competencies include:

  • Conducting customer interviews and user testing.
  • Running design sprints.
  • Carrying out feature prioritization and road map planning.
  • Managing resource allocation.
  • Performing market assessments.
  • Translating business-to-technical requirements, and vice versa.
  • Pricing and revenue modelling.
  • Defining and tracking success metrics.

These core competencies are the baseline for any Product Manager. And the best PMs hone these skills over years of defining, shipping, and iterating on products.

Product Managers excel at reflecting on where each of these competencies contribute to the success or failure of their products and continuously adjust their approach based on customer feedback.

Also Read:- Reflecting on the 10 commandments of Egoless programming.

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